New episodes every Tuesday
Building Backwards
A weekly podcast for small and midsize business owners. Test, measure, learn — but instead of building fake tests you can build the prototype, get users in right away, and put your theory into practice using AI almost immediately.
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The idea
Prototype instead of fake validation
Not instead of judgment. The classic loop still holds — but AI changes what you can put in front of real people, and how fast.
- 01Test
Build the prototype, not a fake test
Surveys and proxy tests measure the wrong thing — people tell you what they think you want to hear. Build the real thing small instead.
- 02Measure
Get real users in right away
Put the prototype in front of actual users immediately and watch what they do, not what they say they'd do.
- 03Learn
Put theory into practice with AI
AI makes it possible to go from idea to something people can use almost immediately, so you learn from reality in days, not quarters.